Brand & Engagement Director
Dark Veil Studios is looking to bring a high quality team member with skills in marketing, branding, customer engagement and Leadership. We want a professional project minded team member that has their pulse on the industry and is ready to work for us to help us bring our products to the market. We are still building our brand and establishing ourselves and this role will require someone interested in a startup company. If you are an experienced game brand builder interested in working with a talented team of game designers, writers, artists, and geek enthusiasts, read on.
About Dark Veil Studios LLC.,
We are a new studio focused on fantasy/adventure game and geek culture products specifically focused on ttrpg, board-game, and novel publishing. Our mission is to bring top tier quality products to a new generation audience. The company is currently focused on increasing the brand of our new IP Dark Veil. We focus on creating the best buying experience for board game and TTRPG fans, excellent customer experience and top notch exclusive products.
We are currently a very small team focused on cultivating a great new IP, we need new team members to help us grow to become a major player in the gaming space. We are looking for someone to help usher the brand into even greater success by helping to create new products, while also expanding reach and optimizing connections with our IPs. In this role, your responsibilities will grow from connecting us with necessary partners and establishing relationships to - providing high level operations and sales tactics to push growth and volume while maintaining a positive cultural product to our audience.
This position compensation is still being worked out as we are a startup and the role would be incentivized by profit sharing and small compensation as part time to begin with. As our business increases, the position will be a leading player within our organization with salary and profit sharing. We know this role is extremely important and want to find exactly the right person to fill it--which means you probably have reservations on jumping into a new business startup and we get that. We currently have the tools for making great products but lack the ability to connect with the audience we need and know with the right fit we can provide stellar products at high volume numbers. We want to hire a team member we trust in this role to become a future leader of the business. We want you to help us make this company the next big thing in the industry.
Be an avid TTRPG and geek-culture fan, player and consumer recommended but not required. You need to know your customer and need to be heavily involved in the board game, TTRPG, and geek culture.
Work with Creative Director and senior team to develop long term product direction and brand strategies for the company.
Present solutions in times of PR crisis
Assist in planning and supervising appearances at events, conventions, trade shows, etc.
Manage media relations and requests as well as establishing new network opportunities to put our team members into guest spots and interviews on podcasts, television shows, YouTube, top tier live-play board game, TTRPG promotions, blog posts, article writeups, etc.
Monitor/analyze market trends and in-store and online competitors to keep product relevant and competitive to develop new, compelling products and product direction.
Provide marketing information to vendors and promotional advertisers as required and work with internal teams for necessary assets to assist in these endeavors.
Organized process and calendar management including booking appearances and events for team members for upcoming engagements to keep our busy schedule on track and on pace.
Product and sales data management as required to propose and execute solutions.
Maintain web-based distribution channels and brand content on the website through brand consistency and quality while facilitating the flow and publication of information using internet tools and services to expand our eCommerce product and category content
Project manage initiatives at a high level of skill and professionalism
An overall positive attitude and shared vision of our passion for bringing storytelling to a mass audience in the form of our products that maintains our culture and quality mandates.
Board game/ Toys / TTRPG Product and brand knowledge.
Experience in developing and launching products.
Proven experience as public relations specialist or similar position
Experience in E-commerce
Experience in Digital advertising - Google Ads, Facebook Ads, Etc.
Experience in Content marketing - SEO writing, content creation mapping, etc.
Extra weight for experience in Video production and live streaming - YouTube, etc.
Positive cultural attitude with a flexible team-oriented approach.
Motivation to to build and grow the brand into something great.
Proficiency in English
Negotiated based with increases matching business growth.
Benefits: Flexible schedule to bring you in part time and slowly create a full time role with benefits that suit your needs • Full remote work life balance • Ground floor of new business putting you in a leadership role with associated rewards • Costs covered for conventions and required travel.
Flexible to your schedule
Education: Bachelor's (Preferred - Not required if experience qualifies candidate)
Work Location: Full Remote (could change in future post-covid-19 restrictions but would still be Remote with some in person functions for conventions and events.)
This Company Describes Its Culture as:
• Quality oriented -- quality and precision -- focused on quality over time
• Project Managed Direction -- project based workflow and production processes
• Detailed -- accuracy of detail -- accuracy of Brand Message
• Outcome-oriented -- results-focused with strong performance culture
• Professional communication and demeanor at a high level
• (not required at this time as role is 100% remote)
Please include a cover letter on submission telling us why you want to work with us. Please include a list of past projects, experience, and focus on relevant work that qualifies you for the position. Submissions without relevant experience or a cover letter will not be reviewed.
Submit applications directly to firstname.lastname@example.org